First advantage of social media is social media can be used as a marketing tool. Company can use social media to create a social network sites to tell their customers and about their existing products or services and get more information easily. Example, ‘Pizza Hut’ has their own website to let customers look after types or flavours of pizza. Social media do not have any geographical area boundaries. This will helps company get more attraction from other countries and it will helps company to increase their sales. The biggest problem faced by marketers is they can’t communicate with people in other countries because of language and cultural differences. Example, social media can translate the foreign language to local language and they can easily understand what foreign citizen’s wants and needs. Company can also create a page in social media such as ‘Facebook’ to get feedback from the customers. Company can improves their products or services to make it perfect. This proves that social media is a best marketing tool. Thus, social media is a very important way in marketing processes.