In the late summer 2012

In the late summer 2012, Groupon’s stock plummet by 77 percent, and in February of 2013 Mason was removed as CEO. News that Andrew Mason was removed from his position as the CEO of Groupon did not come as a big surprise to anybody. In particular, Mason himself, because the stock price was down to under $5 per share from $19 per share a year prior. It was clear that Mason did not have a business plan to change the culture of the organization in a way that it had a clear vision and objective to sustain its early success. After he was fired wrote a letter explaining that he was fired and that if your wonder why then you not paying attention to all the signs that led to him being let go