Yahoo Company was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. Yahoo is a web services provider headquartered in Sunnyvale, California and owned by Verizon Communications through Oath Inc. The key product that has been offered by the company is the web portal which is the search engine widely used by the global market. The other services and the products are Yahoo Directory, Yahoo News, Yahoo Finance, and Yahoo Answers. The others are an advertisement, online mapping, fantasy sports, video sharing, and others. The social media service also is offered by the company. It is the most popular search engine in the United States market.
Yahoo’s business strategy (1994-2001)
Yahoo rapidly grew in 1990’s. The main objective of a company was to become an internet giant as to become a starting point for the majority of consumers on the Internet. Because of its popularity, Yahoo was able to establish itself as most preferred for majority of the advertisers. Yahoo had itself as the market leader and they were initially able to achieve the target of 180 million unique visitors in 2000.