Some researcher studied the behavior and attitude of the students about product advertising which lead to win their interest and buy the product

Some researcher studied the behavior and attitude of the students about product advertising which lead to win their interest and buy the product. Students in the target of many advertisers because they are the longest run consumer and have enough contribution to the income of the society. Some researchers debate about advertising is a way to communicate with the audiences or consumers. They think that the culture is the one who influences the buying behavior of the consumers because all of the people have different needs and want according to their everyday routine. Most of the people affected by the advertisement and organization that target is the group of people. ( George, 2009) concluded that the main function of the advertisement in every company is to persuade and win their interest to buy their products.
Many companies are trying to improve their marketing and creative department work for them to formulate ads that will appeal to the consumer’s curiosity. An advertisement that will be memorable to audiences will increase sales and their brand awareness, but for a consumer, Advertisement is not one of the consumer needs; therefore, an advertisement is just a great way to help the consumer to find the products and services that they need in their lifestyle. Business firms should understand how the advertising affect the consumer’s behavior for them to make stronger and memorable advertisements ( Mike, 2017).
Some research agreed that television advertisement is the most effective media source since it attracts the consumer attention. (UK Essays, 2015) An advertisement is made not just to promote their product and win the interest of the consumer but also to entertain them. There is a research found that people who lived in this era are mostly attracted to the television commercial. Television commercial success to attract and influenced not just students but also adults got interested and tend to buy products which they saw in a commercial.