the quickest and easiest route to growing profits is to adopt a pricing for profits and growth philosophy. For most companies, pricing is an underutilized strategy that holds the potential to generate big new profits. The reason new profits can be uncovered so quickly is they currently exist in your product. Since most companies think about pricing in the wrong manner, their products are loaded with hidden profits. Besides that, for every product in the world, customers will have different valuations. If the business set just one price for whatever that business offer, then that business will failing to take advantage of this fact. Moreover, price carries an enormous amount of smack with customers. It has the power to make or break a sale, irrespective of any other factor. For this reason, prices should be set carefully and deliberately rather than as a casual afterthought or as a flow-on consequence of your cost structure. Additionally, high prices will always temper demand but not eliminate it altogether. Similarly, low prices will always stimulate demand and entice people to consider purchasing products they remain even shopping for.